Sock Club was founded with simple intentions: create a subscription delivering the highest quality USA made socks every month. I was responsible for redesigning the sock's delivery system before a massive growth period that doubled their customer base. After the execution of the sock's packaging, I crafted the visual identity of their vast universe of collateral, sub-brands, special product lines, and exterior elements that storied the continuing world of Sock Club.
Positioning the products as a unique gift experience, I approached the brand design with a nod to their American heritage in the knitting industry, while creating a vision of the quality, preciousness, and devotion stitched into every sock delivered.
The considered presentation of the socks was of utmost importance. However, the visuals must also tow the line between upscale and playful, so as to not alienate any recipient in their massive subscription base.